The Digital Marketing Association of Sri Lanka (DMASL) officially announced the DMASL Digital Summit 2025 during a press briefing on Wednesday(25). The highly anticipated two-day event is scheduled for July 24 and 25 in Colombo. Now in its third year, the summit is set to become South Asia's premier digital marketing forum, notably welcoming international delegates for the very first time.

Under the theme "Rise of Digital Asia," the summit aims to foster unparalleled regional collaboration and knowledge exchange, bringing together leading minds, industry leaders, and digital innovators from across South Asia.

Arjun Jeger, President of DMASL, emphasized the summit's evolution and its mission to bring world-class digital expertise to Sri Lanka. "We realized not everybody has the opportunity to travel and take part in bigger summits... So we wanted to bring that into Sri Lanka," he said. He also reflected on the success of previous editions, noting the significant growth from a sold-out one-day event to last year's two-day forum with over 25 speakers. "This year is going to be even bigger," Jeger affirmed.

Gayathri Seneviratne, Project Chair for the Digital Summit Sri Lanka 2025, highlighted the significant national-level endorsements received for this year's event. "We have received official endorsement from the Ministry of Digital Economy, the Ministry of Tourism, together with the Sri Lankan Tourist Promotion Bureau as well as the Sri Lankan Convention Bureau," she said. This official backing signifies a "huge point of recognition" and a commitment to establishing Sri Lanka as a digital marketing hub for the region.

Seneviratne also underscored the deliberate expansion to include international participation. "We officially opened our doors to international participation and international delegates," she said, adding that while a small step was taken last year, "this year we really wanted to showcase to the region and to the world that Sri Lanka can be the hub for where our digital minds converge."

The DMASL Digital Summit 2025 is designed to inspire, accelerate digital transformation, and empower visionaries to push boundaries in digital marketing, technology, and innovation.

MTV/MBC Media Networks and News1st are the electronic media partners of the event.